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Category: Trade ComplianceDate: Ministry of Health of SingaporeSource: On December 29, 2023, the Ministry of Health of Singapore announced the implementation of the Beverage Classification System (Nutri - Grade) from December 30. This move marks an important step forward for Singapore in public health and nutritional guidance. This article aims to deeply analyze the main content of this new regulation and its possible impacts.
II. Labeling Requirements and Advertising Restrictions
The beverage grading system requires freshly prepared drinks to be classified into four grades (A, B, C or D) based on their sugar and saturated fat content. This grading system encourages production and consumption of healthier beverage options while providing clearer nutritional information to help consumers make healthier choices.
(1) Beverages with lower sugar and saturated fat content will be classified as A or B grade. (2) Beverages with higher sugar and saturated fat content will be classified as C or D grade.
III. Potential Impacts
The new regulations also make clear requirements for the labeling and advertising of beverages to ensure that consumers obtain correct health information.
(1) Beverages rated C or D must clearly display their nutritional grade at point of sale. (2) Industry participants may use simplified Nutri-Grade labels on menus offering multiple beverage options, but labeling is optional for A or B rated beverages. (3) For ingredients added to freshly prepared beverages (such as tapioca pearls, jelly, etc.), their sugar content must be clearly indicated. (4) The strictest regulation prohibits advertising of D grade beverages, meaning high-sugar, high-fat drinks cannot be marketed.
III. Potential Impacts
The implementation of this system may have a profound impact on the beverage industry:
(1) Enhanced Health Awareness:Consumers will pay more attention to the nutritional value when choosing beverages, which may lead to an increase in the demand for healthy beverages. (2) Industry Adjustment:Beverage producers may need to adjust their product formulas to meet higher health standards. (3) Marketing Transformation:With advertising of D grade beverages prohibited, companies may need to develop new marketing strategies.
Singapores beverage grading system (Nutri-Grade) is an important public health initiative aimed at promoting healthier consumption choices by providing more nutritional information and strict advertising restrictions. This may not only change consumers beverage choices, but also prompt the beverage industry to develop in a more healthy and transparent direction.